Art direction / AR concept artist

ACROSS TECHNOLOGY TO ART - A virtual journey to Arles with LG SIGNATURE

In collaboration with LG SIGNATURE and Media Wise agency, we have launched a virtual AR journey into the captivating world of Vincent van Gogh's "The Red Vineyards in Arles". Through this innovative attempt of combining art restoration research and AR technology, we aim to create a point of convergence between the brand and the Arts. Five unique animated scenes are easily launched in webAR. Not only do these AR scenes illustrate how the masterpiece was conceived and created, they also uncover the invaluable research by the restorers and art historians of the Pushkin State Museum of Fine Arts.


https://immerse.digital/en

https://lgsignature.afisha.ru/

Art direction / AR concept artist

SOLARIS - Museum of Moscow's Subconscious

In this AR exhibition experience, Pavel Pepperstein - a renowned classic of contemporary art - together with Sonya Stereostyrski and Immerse Lab explores the deepest subconscious of Moscow that is presented as a sentient organism, ‘Neftiaris’. The works are phygital - each hand-painted canvas at the exhibition opens a 'portal' to augmented reality, where feverish dreams and hallucinations of the city acquire form and shape. The experience is inspired by Stanislaw Lem's Solaris and Tarkovsky's film adaptation, and reimagines Solaris as a cryptic entity made of crude oil that lives below Moscow and dictates its ideology and archetypes through demonic invocations and terror.


https://immerse.digital/en

https://solarismoscow.ru/

More projects here: https://immerse.digital/en